Stratworks, the Philippines’ Omnichannel Reputation Management Expert, earns recognition across public relations, event marketing, and video marketing categories at Marketech APAC’s NEXT Awards Philippines 2026 for its work with Jollibee.
Stratworks won four trophies at the Marketech APAC NEXT Awards Philippines 2026 for campaigns developed with Jollibee, earning recognition in branding/rebranding, event marketing, and public relations categories. The wins highlight Stratworks’ expertise in integrated PR, experiential marketing, branding, and strategic storytelling.
Which Jollibee Campaigns Won at the NEXT Awards Philippines 2026?
Among the agency and brand’s standout entries is Jollibee’s “Bida Best, Bida Pinoy” campaign, which won Gold trophies for Most Innovative Public Relations Campaign and Most Innovative Event Marketing Campaign. The campaign brought Jollibee’s celebration of Filipino pride to life, deeply engaging audiences during the country’s Independence Month. The launch further emphasized this through an immersive exhibition showcasing memorabilia from world-class Filipinos, including Olympic gold medalists Hidilyn Diaz and Carlos Yulo, and Miss Universe 2015 Pia Wurtzbach.
Also under the Most Innovative Public Relations Campaign category, Stratworks won a Silver award for the Jollibee Values Kids Meal, which leveraged purposeful narrative storytelling around children’s values to create meaningful engagement opportunities.
The agency’s #JoyDelivered video series won Silver for Most Innovative Video Marketing Campaign. The campaign transformed the Jollibee mobile app into a visual storytelling platform. The digital experience turned into an expression of gratitude for Filipino frontliners who work during the holidays, further reinforcing the emotional connection at the heart of the Jollibee brand.
Additionally, “We Deliver Joy: Rebranding the Jollibee App Into a Joy Platform” was recognized as a finalist for Most Innovative – Branding/Re-branding Campaign. It highlighted Jollibee’s evolution of its mobile app beyond a simple ordering platform, transforming it into a full digital destination designed around the brand’s core promise of delivering joy.
What These Award-Winning Campaigns Say About Stratworks
While these campaigns targeted different channels and consumer touchpoints, they demonstrate Stratworks’ core strength: turning brand moments into high-impact, meaningful conversations.
Why Brands Choose Stratworks as a PR Agency in the Philippines
As an award-winning public relations agency in the Philippines, Stratworks crafts holistic campaigns that bridge digital, physical, and media touchpoints.
Looking for a PR agency in the Philippines that can turn brand moments into award-winning experiences and conversations?
Stratworks combines strategic public relations, digital storytelling, experiential engagement, and reputation management to create campaigns that help brands connect with audiences and make a lasting impact.
Get in touch with Stratworks:
Email: contact@stratworks.ph and BSD-stratworks@stratworks.com.ph
Website: www.stratworks.ph
Frequently Asked Questions
What awards did Stratworks win at the NEXT Awards Philippines?
Stratworks earned four trophies across three major categories for Jollibee: Most Innovative Public Relations Campaign, Most Innovative Event Marketing Campaign, and Innovative Video Marketing Campaign.
Which brand campaigns were recognized at the NEXT Awards Philippines?
The awards recognized three Jollibee campaigns handled by Stratworks: the “Bida Best, Bida Pinoy” campaign and launch event, the Jollibee Values Kids Meal campaign, and the #JoyDelivered video series.
What services does Stratworks provide as a PR agency in the Philippines?
Stratworks offers integrated public relations services, including digital PR, experiential marketing, brand positioning, event activations, media relations, and reputation management.
