QUEZON CITY, Philippines – Leading public relations agency Stratworks and the country’s beloved fast food brand Jollibee achieved a major milestone at the 61st Anvil Awards, winning the Grand Anvil Award, the highest recognition for public relations excellence in the Philippines.
The award recognized the success of the “Bida Best, Bida Pinoy” campaign, a nationwide initiative that celebrated Filipino excellence through influencer partnerships, social media engagement, and community-driven storytelling.
The recognition marks a defining moment in the more than 25-year partnership between Stratworks and Jollibee, demonstrating how strategic communications and brand storytelling can create meaningful connections with Filipino communities.
At the center of the recognition is the Bida Best, Bida Pinoy campaign, which honored everyday Filipino achievements through digital storytelling, influencer collaborations, and interactive social media content.
The campaign earned multiple awards at the Anvil Awards, including:
Together, Stratworks and Jollibee received 8 Gold Anvil Awards, 2 Silver Anvil Awards, and the Grand Anvil Award, reinforcing the campaign’s impact and the strength of their long-standing partnership.
Jollibee’s marketing team, led by VP for Marketing Dorothy Dee Ching, and Stratworks, led by Managing Director Mark Christian Parlade, accepted the awards during the ceremony held at Solaire North.
Beyond the Grand Anvil winning campaign, several other Stratworks and Jollibee communications initiatives were also recognized at the awards.
The campaign transformed Natalie Dau’s 1000-kilometer run across Luzon into a nationwide movement that inspired communities and promoted resilience, wellness, and collective support.
The Jollibee Kids Values Meals program, including the “Mga Aral para sa Magandang Asal” launch, was recognized for encouraging meaningful parent-child storytelling while promoting Filipino values through engaging stories.
The We Deliver Joy campaign celebrated the launch of the all-new Jollibee App, highlighting an improved digital ordering and delivery experience for customers across the Philippines.
These initiatives contributed to Jollibee being recognized as Company of the Year, a distinction that celebrates brands with outstanding communications programs and sustained brand impact.
According to Donna Nievera Conda, Co CEO and President of Stratworks, the recognition reflects the agency’s long-standing commitment to purposeful communications.
“From the First Philippine Mount Everest Expedition to this Grand Anvil, our mission has remained the same for the past 26 years: to build trust and cement reputations with strategic, purposeful communications that transform.”
Stratworks also celebrated a Silver Anvil Award for its work on PLDT Home’s Madiskarte Moms PH, a digital community that empowers Filipino entrepreneur mothers.
The recognition was especially meaningful as the initiative previously won a Grand Anvil Award, highlighting the program’s sustained impact among Filipino communities.
Meanwhile, partner agency ID8 Inc. was also recognized for its communications work with Maynilad Water Services Inc., earning one Gold Anvil Award and four Silver Anvil Awards for innovative digital initiatives across platforms such as 8List and Bitesized.
For Stratworks Managing Director Mark Christian Parlade, the awards reflect the agency’s purpose-driven approach to brand building and reputation management.
“We are profoundly proud of the meaningful, high-caliber communications work we champion for our clients. Stratworks is more than just an agency. We are a brand reputation partner, an agent of goodwill, and a guardian of the values that define today’s most iconic brands.”
He added that the agency will continue to evolve alongside the changing communications landscape by creating meaningful stories, experiences, and initiatives that inspire positive change.
This latest recognition marks Stratworks’ third Grand Anvil Award, following its previous award-winning campaigns:
The consistent recognition strengthens Stratworks’ position as one of the most awarded public relations agencies in the Philippines, serving multinational companies and leading Filipino brands across industries.
Businesses looking to strengthen their brand reputation and communications strategy may contact Stratworks at info@stratworks.ph or visit stratworks.ph to learn more.
Q1: What is the Grand Anvil Award?
The Grand Anvil Award is the highest recognition given at the Anvil Awards, honoring the most outstanding public relations campaign in the Philippines. It recognizes campaigns that demonstrate creativity, impact, and excellence in communications.
Q2: Which campaign won the Grand Anvil at the 61st Anvil Awards?
The “Bida Best, Bida Pinoy” campaign by Stratworks and Jollibee won the Grand Anvil Award for its impactful use of social media, influencer marketing, and community storytelling.
Q3: Who are Stratworks and Jollibee?
Stratworks is a leading public relations and brand reputation agency in the Philippines, known for creating award winning PR campaigns. Jollibee is a beloved Filipino fast-food brand recognized for its strong community engagement and innovative marketing campaigns.
Q4: What other campaigns by Stratworks have won awards?
Stratworks has previously been honored for the First Philippine Mount Everest Expedition campaign and PLDT Home’s Madiskarte Moms PH, both of which earned Grand Anvil Awards, highlighting the agency’s consistent excellence in PR and communications.
Q5: How did the “Bida Best, Bida Pinoy” campaign celebrate Filipino excellence?
The campaign recognized everyday Filipino achievements through influencer collaborations, social media engagement, and community-driven storytelling, promoting pride and inspiring positive change in local communities.
Q6: How can a company work with Stratworks to improve brand reputation?
Businesses looking to strengthen their brand reputation and communications strategy can reach out to Stratworks via contact@stratworks.ph or visit https://www.stratworks.ph/ to discuss PR campaigns, brand storytelling, and strategic communications services.
Q7: What awards did Jollibee and Stratworks receive at the 61st Anvil Awards?
Together, they received 8 Gold Anvil Awards, 2 Silver Anvil Awards, and the Grand Anvil Award, recognizing multiple initiatives, including the 1000 Kilometers of Joy, Jollibee Kids Values Meals, and We Deliver Joy campaigns.
Q8: Why are awards like the Anvil important for PR agencies?
Awards such as the Anvil validate the creativity, impact, and effectiveness of PR campaigns. They also enhance a company’s credibility, strengthen brand reputation, and highlight best practices in the communications industry.
