Digital Media Planner Duties and Responsibilities
Evaluate the needs and interests of target demographics, researching online trends, and working with digital teams to create campaigns. Has strong analytical skills, and be able to communicate well with a range of personalities, and who enjoy working as part of a team on different projects. Participate in new business pitches.
Should established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed.
Help the team enhance processes for digital media planning, primarily for your assigned accounts; mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media).