Digital Analytics Specialist


• Bachelor’s degree in marketing, advertising, business or any related field
• Atleast 1 year relevant experience in communications or marketing
• Excellent analytical and interpersonal skills; strong written and verbal communication skills
• Ability to manage and prioritize projects with multiple and often competing deadlines
• Strong knowledge and experience with Search Engine Optimization and Search Engine Marketing
• Proficiency in Microsoft Office, especially Excel and PowerPoint
• Expertise with WordPress and Google search and web analytics tools such as Adwords, Adsense and Google Analytics
• Experience in content strategy and/or copywriting is a plus
• professional, self-motivated, highly organized, accurate and detail-oriented

Job Description:

• Provide data analytics, modeling, and performance tracking including comprehensive reporting and strategic analysis
• Help efficiently develop and maintain high performing digital presence (e.g. website, social media, paid search) to ultimately generate website traffic and new business leads
• Effectively communicate and ‘translate’ quantitative findings (storytelling with data), make and defend meaningful conclusions and recommendations to inform product and editorial decisions, identify and interpret trends
• Build, improve, and maintain reports, dashboards, and tracking metrics for monitoring purposes
• Ensure reporting is consistent, accurate and actionable

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